Business Objective
Our client is a leading professional networking platform.
Their need was to do data replatforming to build a robust analytics platform that leverages the vast data asset they own to provide accurate sales insights, boost sales force productivity, and grow revenues.
Challenges
- No single source of truth for customer information. Salespersons spend 40-50% of their time just researching information about leads or customers
- High maintenance cost of existing systems
- Unavailability of a 360-degree view of the customer and insights into key metrics
Solution Methodology
- Built a unified data storage platform in Hadoop which acts as a single-source-of-truth and holds historical information
- Executed a reporting strategy that reduces Teradata footprint
- Developed dashboards utilizing a unified in-house data visualization tool
- Created a data analytics platform that allows managers to track the productivity and performance of sales representatives and decide their compensations accordingly
- Timely availability and more up-to-date data compared to legacy systems.
Business Impact
- 40% improvement in the productivity of sales teams through the powerful sales enablement platform
- Ability to access all historical information and touch points needed for managing accounts at a single place.
