Discover, measure, and capitalize on emerging trends

Identify future business possibilities with powerful insights

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Capitalize on the next billion-dollar opportunity using Tiger Analytics' TrendSpotter

The next big trend or white space for CPG manufacturers is often hidden within any of the myriad of trends and buzzwords on the horizon. To identify top-of-the-funnel opportunities and understand the future business potential, businesses should:

  • Discover emerging trends that present growth opportunities
  • Size the potential of these opportunities
  • Identify actionable levers to capture future demand

Tiger Analytics TrendSpotter solution helps clients achieve this. It collects data and monitors hundreds of new trends – product positioning, ingredients, flavors, claims, etc. It uses social insights, product research data, product reviews, search, sales and marketing data, and early performance of past launches. It projects their growth path in terms of category and cross-category penetration and sizes them.

The next big trend or white space for CPG manufacturers is often hidden within any of the myriad of trends and buzzwords on the horizon. To identify top-of-the-funnel opportunities and understand the future business potential, businesses should:

  • Discover emerging trends that present growth opportunities
  • Size the potential of these opportunities
  • Identify actionable levers to capture future demand

Tiger Analytics TrendSpotter solution helps clients achieve this. It collects data and monitors hundreds of new trends – product positioning, ingredients, flavors, claims, etc. It uses social insights, product research data, product reviews, search, sales and marketing data, and early performance of past launches. It projects their growth path in terms of category and cross-category penetration and sizes them.

TrendSpotter features

CPG data catalog
Access a catalog of curated data sources for the CPG industry. Get this data insight-ready with our harmonization and mapping logic for common CPG sources.
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State-of-the-art ML
Leverage pre-trained models to extract entities from unstructured data on categories like flavors, ingredients, benefits, brands, and products. Pattern-matching algorithms identify and quantify emerging opportunities with limited data.
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Size of the prize and recommended actions
Identify trends and map them to higher-level customer needs. Understand the most likely journey of trend across different channels with the trend journey map. Quantify future business potential and detailed sales driver analyses.
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Transparent & open IP
TrendSpotter is a transparent solution with under-the-hood access, unlike products in this space – this builds business trust. Retain the intellectual property and code associated with the solution. Control the model refresh process and frequency.
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Why choose us?

A config-driven design for effortless setup in any environment
A transparent solution with under-the-hood access
Customized to your specific industry domain
Configurable for choice of data sources, thresholds etc
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