Optimize trade spends to create wins for your consumers, customers, and business

Continuously improve the effectiveness of your trade promotion strategies

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Plan your trade spends for increased sales and margins with TPOptimizer

Tiger Analytics’ TPOptimizer is a sophisticated solution that helps CPG companies with their trade promotions optimization. Conventional products in this space often end up with suboptimal recommendations because of limited capabilities around:

  • Estimating true lift after accounting for pantry effects, within-box, and cross-box cannibalization
  • Optimizing calendar spend for increased sales, margin, or ROI
  • Predictive features

Tiger Analytics’ TPOptimizer takes care of all the above and has a very intuitive user interface that takes the cognitive load off the users.

Tiger Analytics’ TPOptimizer is a sophisticated solution that helps CPG companies with their trade promotions optimization. Conventional products in this space often end up with suboptimal recommendations because of limited capabilities around:

  • Estimating true lift after accounting for pantry effects, within-box, and cross-box cannibalization
  • Optimizing calendar spend for increased sales, margin, or ROI
  • Predictive features

Tiger Analytics’ TPOptimizer takes care of all the above and has a very intuitive user interface that takes the cognitive load off the users.

TPOptimizer features

Diverse data sources
TPOptimizer considers datasets across seasonality index, base price, discounts, display/catalog, cannibalization, holidays/events, distribution, etc.,
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Best-of-breed models
Modeling techniques based on the available data to understand elasticities. These range from Lasso regressions to Bayesian models.
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Win-win recommendations
A business-friendly UI includes visualizations of historical promotion effectiveness. A what-if scenario planner and optimization module recommend promotional events for PPG items across retail categories.

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Transparent & open IP
TPOptimizer is a transparent solution with under-the-hood access, unlike products in this space – this builds business trust. Retain the intellectual property and code associated with the solution. Control the model refresh process and frequency.
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Why choose us?

A config-driven design for effortless setup in any environment
A transparent solution with under-the-hood access
Customized to your specific industry domain
Configurable for choice of data sources, thresholds, etc.
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