Measure and optimize return on marketing investments

Understand the true impact of your marketing activities
on business KPIs

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Optimize your marketing spend with the MMX Planner solution

Typical marketing mix modeling solutions struggle to provide timely and reliable inputs. This is mainly because of:

  • Not accounting for all media, internal, and external factors
  • Difficulty in scaling to multiple brands, channels, regions, and marketing touchpoints
  • Lack of user-friendly interfaces and limited predictive capabilities
  • Black-box solutions lead to a lack of trust and significant refresh times

Tiger Analytics’ MMX Planner solution helps clients understand the true value of their marketing investments and drive better ROI from various marketing initiatives. The solution provides a fully transparent approach to derive attribution and ROI and further helps plan and optimize media investments. It’s a highly modular solution that will meet your organization’s immediate requirement while setting up the platform to scale.

Typical marketing mix modeling solutions struggle to provide timely and reliable inputs. This is mainly because of:

  • Not accounting for all media, internal, and external factors
  • Difficulty in scaling to multiple brands, channels, regions, and marketing touchpoints
  • Lack of user-friendly interfaces and limited predictive capabilities
  • Black-box solutions lead to a lack of trust and significant refresh times

Tiger Analytics’ MMX Planner solution helps clients understand the true value of their marketing investments and drive better ROI from various marketing initiatives. The solution provides a fully transparent approach to derive attribution and ROI and further helps plan and optimize media investments. It’s a highly modular solution that will meet your organization’s immediate requirement while setting up the platform to scale.

MMX Planner features

Omnichannel attribution
Modeling multiple internal and external factors and channel level synergies for an accurate read of media outcome. Granular and actionable insights drilled down to the sub-tactic level for your paid, owned & earned media.
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State-of-the-art modeling approaches
Path-based models to capture customer journey, multiplicative models to capture synergies across channels, Bayesian construct for robustness & mixed effect model to address sparsity in data.
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Intuitive insights
Visibility into the short-term impact on sales and the long-term impact on brand equity metrics. Model-driven insights like attribution, ROAS, ROI, etc. Predictive recommendations on media spend optimization.
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Transparent & open IP
MMXPlanner is a transparent solution with under-the-hood access unlike products in this space – this builds business trust. Retain the intellectual property and code associated with the solution. Control the model refresh process and frequency.
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Why choose us?

A config-driven design for effortless setup in any environment
A transparent solution with under-the-hood access
Customized to your specific industry domain
What-if simulators to evaluate custom strategies
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