Perspectives
Perspectives
By Pradeep Gulipalli, Co-founder Year ends and birthdays are good milestones to reflect on the past and plan for the
By Durjoy Patranabish, VP – Analytics Consulting In an earlier blog, we gave an overview of the adoption of analytics
By Karthik Raghunathan, Associate Director, Data Science Trade promotions are a staple for every CPG company in order to push
By Durjoy Patranabish, VP – Analytics Consulting The insurance industry has had data at the core of its business for
By Vamsi Bhupasamudram – Associate Director, Analytics Consulting. The sales force is the front line of an organization, often representing
By Vikas Tripathi, Associate Director, Analytics Consulting and Sasi Paladagu, Analytics Consultant. Why eCommerce for CPG? The clear, permanent shift towards digitally driven
By Santhanakrishnan R – VP, Analytics Consulting. The Consumer Packaged Goods industry today is in the midst of an interesting bundle
By Santhanakrishnan R – VP, Analytics Consulting. CPG brand managers across the globe are faced with the unenviable task of finding
By Pradeep Gulipalli – Co-Founder and Chief Delivery Officer. Over the last couple of decades, digital advertising has driven a very significant
By Pradeep Gulipalli – Co-Founder and Chief Delivery Officer. As businesses today understand the value their data can unlock, they are faced
