How a Modern Data Platform Enabled an Automotive Aftermarket Leader to Achieve ANZ-Wide Sales Visibility

How a Modern Data Platform Enabled an Automotive Aftermarket Leader to Achieve ANZ-Wide Sales Visibility

Industry

Retail

Business Function

Sales Analytics

Capability

Data Engineering

Tech Stack

Google Cloud Platform | Informatica | Power BI

Key Highlights: What This Case Study Covers

  • Modern data engineering solutions with a three-year roadmap designed for scalability and flexibility.
  • Unified data management layer creating a single source of truth for consistent enterprise-wide access.
  • Batch and near real-time ingestion with Informatica, GSUTILS, Pub/Sub, and Dataflow.
  • Multi-zone BigQuery data architecture supporting history preservation, trusted transformations, and advanced analytics.
  • Enterprise-ready Power BI dashboards enabling ANZ-wide visibility for executives, sales leaders, and frontline teams.
  • Improved data governance and literacy by treating data as a product, driving trust and adoption across the workforce.

Client Overview

A large automotive aftermarket parts supplier in Australia and New Zealand. With operations spanning both countries, they needed a modern analytics platform to unify data silos and empower decision makers with reliable insights at scale.

The Ask

The client sought a robust data and analytics platform that could:

  • Consolidate fragmented systems into a single, reliable environment.
  • Integrate both historical and real-time data pipelines.
  • Deliver interactive Power BI dashboards for enterprise-wide sales analytics across ANZ.

Challenges

  • Data Silos: Legacy on-premises Oracle systems created fragmented, hard-to-access data.
  • Scalability Limitations: Processes lacked flexibility to handle new use cases and growing data volumes.
  • Real-time Gaps: Reporting was limited to batch cycles without streaming ingestion.
  • Governance Gaps: Inconsistent data management practices reduced trust and slowed adoption.
  • Visibility Issues: Sales leaders lacked consolidated dashboards for performance monitoring.

Our Solution: Enterprise Data Platform on GCP

Data Ingestion & Storage

  • Executed a one-time 2TB Oracle migration using GSUTILS (bulk) and Informatica (batch)
  • Automated daily incremental loads into Google Cloud Storage.
  • Enabled near real-time ingestion with Pub/Sub and advanced transformations via Dataflow.

Data Management Layer

  • Raw Zone (GCS): Source replicas in native formats.
  • Trusted Zone (BigQuery): SCD Type 2 for historical accuracy.
  • Refined Zone (BigQuery): Cleansed, aggregated, and business-ready datasets.

Orchestration & Semantic Layer

  • Informatica orchestrated end-to-end pipelines.
  • BigQuery Views and BI Engine created a semantic layer for optimized, user-friendly reporting.

Dashboards & Consumption

  • Power BI dashboards provided multi-level insights:
    • Executive KPIs for Australia, New Zealand, and ANZ.
    • Sales analysis across ACE and non-ACE segments.
    • Enterprise views for variance, year-on-year, and margin trends.
  • Power users accessed BigQuery directly for advanced self-service analytics.

Impact Delivered

  • Established a single source of truth for reliable, trusted enterprise analytics.
  • Scalable data ingestion and management framework supporting both historical and streaming use cases.
  • Stronger data governance practices improved adoption and decision-making confidence.
  • Executives and sales teams gained ANZ-wide visibility and faster insights through intuitive dashboards.

Get Market-Wide Sales Visibility and Real-Time Insights

Turn fragmented sales data into a single source of truth and make faster, confident decisions with real-time analytics and enterprise dashboards.

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