Forrester names Tiger Analytics a “Leader” among customer analytics service providers in its most recent Forrester Wave™ Customer Analytics Services, Q2 2023
Key highlights of the report:
“Tiger’s philosophy is one of open IP. To do this, it employs proprietary “Lego block” accelerators in machine learning and other aspects of the analytics lifecycle to build custom solutions its clients ultimately own.”
“Tiger has invested in the development of industry-specific assets, and its verticalized customer data models are differentiated in their use of graph and relational representations. The provider also excels at personalization through its journey intelligence and activation platform, a recent innovative personalization solution built with its ‘Lego blocks’.”
“Tiger excels at adopting emerging analytical techniques for clients and showcased a reinforcement learning-based solution for promotions optimization in CPG and a computer vision-based solution for retail planogram evaluation.”
“Tiger demonstrates a strong approach to talent development, resulting in high employee satisfaction scores and a low employee attrition rate.”
“Tiger continues to excel at engagement success factors with its value capture methodology and proprietary tools for project management.”
“As a result, Tiger’s client references were highly satisfied with its capabilities across the board.”
“Tiger continues to excel at engagement success factors with its value capture methodology and proprietary tools for project management.”
“As a result, Tiger’s client references were highly satisfied with its capabilities across the board.”
Tiger’s Perspective
At Tiger Analytics, we’ve always aimed to partner with our clients to co-create open, customized analytics solutions.
We marked an important milestone in our continued Journey towards becoming our clients’ “most collaborative” partner – We’ve been positioned as a Leader in The Forrester Wave™ Customer Analytics Services, Q2 2023 report by Brandon Purcell with Aaron Katz, Dan Beaton, and Christine Turley.
Kishor Gummaraju, Chief Customer Officer at Tiger Analytics, says, “The space of AI and Analytics is evolving rapidly. In this environment, we believe no client should hold themselves hostage, to proprietary solutions. Hence, we at Tiger have invested in cutting-edge business solutions and accelerators (Lego Blocks), which we make available to our clients through our Open IP model. These solutions can be assembled for specific organizational contexts in a short time, making it the best path to sustainable value.”
Further, he quotes, “Our investments in innovation, to develop industry-leading industry-specific customer analytics solutions and value delivery methodologies has paid off with extremely high client satisfaction ratings. The report sums it up aptly ‘Companies looking for a trusted, open partner should consider Tiger.’ ”
About The Forrester Wave™Customer Analytics Services 2023
The 2023 Forrester Wave™ on Customer Analytics Service Providers will assist firms aiming to intelligently create an impact on their end customers. For the report, Forrester evaluated the 11 significant Customer Analytics service providers across 29-criterion evaluation covering the current offering, strategy, and market presence.
The whole research elaborates on the trends and advises selecting the best service based on:
- Who can incorporate data science, behavioral science, design, and engineering
- Offer relevant, market-tested vertical and horizontal specific accelerators
- Apply generative AI to real enterprise use cases
Tiger Analytics is immensely proud at being named a Forrester Wave™ Leader in Customer Analytics and is constantly devoted to collaborating with clients to solve challenging business issues and make smarter decisions for better outcomes. As the report acknowledges, “Companies looking for a trusted, open partner who can build a custom analytical solution should consider Tiger.”
