T Feature Industry: CX
Bias in Business and Product Testing: How AI is Changing the Game
Artificial intelligence (AI) is revolutionizing business and product testing by mitigating bias and improving efficiency. In consumer research, AI helps create representative test groups, enhances survey efficiency, and enables more accurate A/B testing. For complex products like software and electronic chips, AI significantly shortens long testing cycles. AI models, including Generative Adversarial Networks (GANs) and Graph Neural Networks (GNNs), optimize the process by generating superior test cases and predicting code coverage, which accelerates validation. As AI is increasingly used to generate code, AI-driven testing becomes crucial for ensuring product reliability and catching subtle errors.
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Operationalizing Agentic AI for Smarter Customer Experience: Insights from Real-world Deployments
Agentic AI is changing the game for customer experience, not just by analyzing data, but by helping businesses act on it in real time. From retail to QSR to CPG, we explore how intelligent agents are orchestrating smarter workflows, breaking silos, and delivering results at speed and scale. The future of CX is already in motion and here’s how to build it.
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Technology Adoption: What’s Coming Up in 2025
AI is playing a central role in reshaping customer service, workplace productivity, and everyday life. As businesses integrate smarter systems and consumers embrace new technologies, the shift will be felt across all generations. Explore how these changes will shape the future of tech and its impact on both business and society.
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