Authors: Raghavendran Murugan, Sunitha Gunasekaran The battleground for capturing the attention of wholesalers, retailers, and consumers continues to heat
Authors: Harini Shekar, Nivas Athimoolam Consumers expect products to be on the shelf when they need them. Approximately 49% of customers
Author: Kishor Gummaraju It is almost cliché to say that COVID 19 has accelerated the adoption of digital by consumers
By Karthik Raghunathan Trade promotions are a staple for every CPG company in order to push their products through the
By Vamsi Bhupasamudram The sales force is the front line of an organization, often representing the first human touchpoint, before
Why eCommerce for CPG? The clear, permanent shift towards digitally driven consumption is turning up the heat on retail, but
By Santhanakrishnan Ramabadran The CPG industry today is in the midst of an interesting bundle of challenges and opportunities. While
By Santhanakrishnan Ramabadran CPG brand managers across the globe are faced with the unenviable task of finding answers to this
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