By Karthik Raghunathan, Associate Director, Data Science Trade promotions are a staple for every CPG company in order to push
Tag Archive for: CPG Analytics
By Vamsi Bhupasamudram – Associate Director, Analytics Consulting. The sales force is the front line of an organization, often representing
By Vikas Tripathi, Associate Director, Analytics Consulting and Sasi Paladagu, Analytics Consultant. Why eCommerce for CPG? The clear, permanent shift towards digitally driven
By Santhanakrishnan R – VP, Analytics Consulting. The Consumer Packaged Goods industry today is in the midst of an interesting bundle
By Santhanakrishnan R – VP, Analytics Consulting. CPG brand managers across the globe are faced with the unenviable task of finding
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