Owning the AI Agenda: GCC AI Maturity Study

For enterprises entering an AI-first era, Artificial Intelligence is fundamentally reshaping business models, workflows, and decision-making. This shift lands right at the doorstep of India’s Global Capability Centers (GCCs). While there is real energy on the ground—with pilots, hackathons, and new teams—many leaders share a familiar frustration: activity is highly visible, but measurable outcomes feel much harder to pin down. Innovation pipelines frequently break before they scale, and many ideas never progress beyond early exploration.

This white paper, crafted by Nasscom in collaboration with Tiger Analytics and Zinnov, presents a thorough assessment of where GCCs stand today and what it will take to build AI programs that earn trust, scale well, and show measurable business impact. Drawing from primary research, structured surveys, and insights from GCC Heads and AI leaders, we explore the patterns emerging across the ecosystem and surface the critical gaps that quietly slow progress.

• Assess your AI maturity using a comprehensive five-pillar framework spanning Strategic Intent, Capability Development, Technology & Innovation, Governance & Risk, and Impact.
• Transition from execution to value creation by moving beyond isolated AI experiments and PoCs toward driving enterprise-wide top-line and bottom-line outcomes.
• Structure high-impact AI operating models by identifying optimal centralized, decentralized, or hybrid structures, and establishing dedicated AI leadership and budget authority.
• Close the critical capability gaps that slow AI progression by prioritizing domain expertise, structured change management, and strategic partner co-development.
• Operationalize Responsible AI (RAI) by establishing local governance committees and risk frameworks to foster stakeholder trust and enable safe, scalable innovation.