Consumer Packaged Goods

The global Consumer Packaged Goods industry, expected to be at $ 14 trillion by 2025, is in the midst of an interesting bundle of challenges and opportunities. Rapidly changing demographics and consumption choices in most markets and the associated complexity across the value chain is a huge challenge. Further, the COVID-19 situation is highlighting the importance of e-commerce as an essential link in the brand-consumer relationship.

 

In our view, smart use of data and analytics – ranging from insights based on near real-time data across multiple sources to advanced DS/ML/AI models that deliver actionable insights can help CPG manufacturers improve their growth and competitiveness.

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Analytics Themes

– Emerging Trends & Opportunuties

– Consumer Choice Modeling and Analysis

– Conjoint Studies

Case Study

Predicting emerging flavors and ingredients across 2 million F&B product launches in 75 countries

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Blog

CPG brand managers across the globe are faced with the unenviable task of finding answers to one of the toughest questions – what consumers want.

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Analytics Themes

– Emerging Trends & Opportunuties

– Consumer Choice Modeling and Analysis

– Conjoint Studies

Case Study

Predicting emerging flavors and ingredients across 2 million F&B product launches in 75 countries

Read More

Blog

CPG brand managers across the globe are faced with the unenviable task of finding answers to one of the toughest questions – what consumers want.

Read More

Analytics Themes

– Sales force activity VS Impact Analysis & Optimization

– Perfect Stores Analysis

Case Study

Sales force effort optimization by identifying store activities with maximum sales impact

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Blog

How do you drive sales force effectiveness through analytics

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Analytics Themes

– Media Mix Effectiveness

– Consumer Promotions Effectiveness

– Digital Consumer Journey & Attribution

Case Study

Accelerated Marketing Mix Models for a Multi-Billion Dollar Portfolio of CPG Brands

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Blog

Driving sales force effectiveness through analytics – areas of impact

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Analytics Themes

– Strategic Pricing

– Price Pack Architecture

– Trade Promo Optimizaition

– Total Spend Optimization

Case Study

Leveraging data science to estimate True Lift, and optimizing Pricing and Trade Promotions

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Blog

Improving trade promo spend effectiveness using advanced analytics

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Analytics Themes

– E-commerce Promotion Analytics

– Impact Analysis of Search Ranking & Display Effectiveness

Case Study

E-commerce Data Management, Trade Promotions and Content Analytics helps improve Return on Spend by 30% for a CPG giant

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Blog

An action plan to improve sales force effectiveness through analytics

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Analytics Themes

– Demand Forecasting & Planning

– Predictive Maintenance

– Logistics & Carrier Analytics

Case Study

Shipment forecasting solution to enable accurate trade & inventory planning

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Blog

A technical deep-dive into product quality analytics using image data and AI techniques

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