Consumer Packaged Goods
The global Consumer Packaged Goods industry, expected to be at $ 14 trillion by 2025, is in the midst of an interesting bundle of challenges and opportunities. Rapidly changing demographics and consumption choices in most markets and the associated complexity across the value chain is a huge challenge. Further, the COVID-19 situation is highlighting the importance of e-commerce as an essential link in the brand-consumer relationship.
In our view, smart use of data and analytics – ranging from insights based on near real-time data across multiple sources to advanced DS/ML/AI models that deliver actionable insights can help CPG manufacturers improve their growth and competitiveness.
Featured Offerings
Analytics Themes
– Emerging Trends & Opportunities
– Consumer Choice Modeling and Analysis
– Conjoint Studies
Case Study
Predicting emerging flavors and ingredients across 2 million F&B product launches in 75 countries
Blog
CPG brand managers across the globe are faced with the unenviable task of finding answers to one of the toughest questions – what consumers want.
Analytics Themes
– Emerging Trends & Opportunuties
– Consumer Choice Modeling and Analysis
– Conjoint Studies
Case Study
Predicting emerging flavors and ingredients across 2 million F&B product launches in 75 countries
Blog
CPG brand managers across the globe are faced with the unenviable task of finding answers to one of the toughest questions – what consumers want.
Analytics Themes
– Media Mix Effectiveness
– Consumer Promotions Effectiveness
– Digital Consumer Journey & Attribution
Case Study
Accelerated Marketing Mix Models for a Multi-Billion Dollar Portfolio of CPG Brands
Analytics Themes
– Strategic Pricing
– Price Pack Architecture
– Total Spend Optimization
Case Study
Leveraging data science to estimate True Lift, and optimizing Pricing and Trade Promotions
Analytics Themes
– E-commerce Promotion Analytics
– Impact Analysis of Search Ranking & Display Effectiveness
Case Study
E-commerce Data Management, Trade Promotions and Content Analytics helps improve Return on Spend by 30% for a CPG giant
Analytics Themes
– Demand Forecasting & Planning
– Predictive Maintenance
– Logistics & Carrier Analytics
Blog
A technical deep-dive into product quality analytics using image data and AI techniques
