Authors: Harini Shekar, Sunder Prabhu Pandemic Effect Recently, my 12-year-old had to write an essay as a part of his school
Archive for category: Retail & CPG
By Karthik Raghunathan Trade promotions are a staple for every CPG company in order to push their products through the
By Vamsi Bhupasamudram The sales force is the front line of an organization, often representing the first human touchpoint, before
By Vikas Tripathi, Sasi Paladagu Why eCommerce for CPG? The clear, permanent shift towards digitally driven consumption is turning up the heat
By Santhanakrishnan Ramabadran The Consumer Packaged Goods industry today is in the midst of an interesting bundle of challenges and
By Santhanakrishnan Ramabadran CPG brand managers across the globe are faced with the unenviable task of finding answers to this
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