Author: Kishor Gummaraju It is almost cliché to say that COVID 19 has accelerated the adoption of digital by consumers
Archive for category: Retail & CPG
How CPG Brands can leverage AI to fuel success on Amazon
| Blogs, General, Retail & CPG, AI for CPG, AI for eCommerce, Machine LearningAuthors: Harini Shekar, Sunder Prabhu Pandemic Effect Recently, my 12-year-old had to write an essay as a part of his school
Improving Trade Promotions Spend Effectiveness
| Blogs, Retail & CPG, CPG Analytics, CPG Analytics Trends, Trade PromotionsBy Karthik Raghunathan Trade promotions are a staple for every CPG company in order to push their products through the
Improving CPG Sales Force Effectiveness in Emerging Markets
| Blogs, Retail & CPG, CPG Analytics, CPG Analytics Trends, CPG Sales Force, Sales AnalyticsBy Vamsi Bhupasamudram The sales force is the front line of an organization, often representing the first human touchpoint, before
eCommerce Data and Analytics for CPG Industry
| Blogs, Retail & CPG, CPG Analytics, CPG Analytics Trends, ecommerce analyticsWhy eCommerce for CPG? The clear, permanent shift towards digitally driven consumption is turning up the heat on retail, but
5 Current Priorities in CPG Analytics
| Blogs, Retail & CPG, Consumer Insights, CPG Analytics, CPG Analytics TrendsBy Santhanakrishnan Ramabadran The CPG industry today is in the midst of an interesting bundle of challenges and opportunities. While
What Consumers Want
| Blogs, Retail & CPG, Consumer Insights, CPG Analytics, Data Science, F&B, Social Media AnalyticsBy Santhanakrishnan Ramabadran CPG brand managers across the globe are faced with the unenviable task of finding answers to this
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