Monetization intelligence for a large media house using GCP
Our client is a giant in the Indian media landscape for more than 30 years and is also the country’s leading media conglomerate. They were looking to harness monetization intelligence from the user viewing behavior for smarter programming and advertisement solutions. They were also looking for a solution to optimize their TV Ad Plan based on the available data and to help them intelligently decide on the quotation for the ad.
The solution was highly scalable with very high accuracy, thereby enabling the customer to optimize their TV ad plan.
The solution also helped the business with the option of providing required data of quotations and then intelligently deciding on the quotation of the ad.
It also greatly increased the ability of the customer to generate better revenue by delivering ads at the appropriate time.
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