CASE STUDY January 17, 2022

Monetization intelligence for a large media house using GCP


Business Objective

Our client is a giant in the Indian media landscape for more than 30 years and is also the country’s leading media conglomerate. They were looking to harness monetization intelligence from the user viewing behavior for smarter programming and advertisement solutions. They were also looking for a solution to optimize their TV Ad Plan based on the available data and to help them intelligently decide on the quotation for the ad.


  • Difficulty in data migration and data re-ingestion
  • Concurrency performance issues post data load
  • Solution Methodology
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