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- Global pharma’s engagement solution delivers 75% HCP response boost
CASE STUDY March 19, 2023
Global pharma’s engagement solution delivers 75% HCP response boost
CASE STUDY March 19, 2023
A leading Global Pharma company sought our expertise to address key challenges in HCP engagement. They aimed to deploy a scalable solution, covering all markets and brands. Addressing deployment time, data integration, and business rules, we focused on automation, scalability, enhancing brand appeal, and boosting product uptake and market share.
Our solution optimized promotional channels, defining success criteria, incorporating business rules, and utilizing channel-specific features. Cross-geography and cross-brand data foundation enabled scalability. Results were a 75% higher HCP response rate, ~75% reduction in deployment time, enhanced scalability, unstructured data processing, and the successful implementation of a feedback loop.
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