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- Digital media firm gains $1.2M per quarter with ad inventory strategy
CASE STUDY March 23, 2023
Digital media firm gains $1.2M per quarter with ad inventory strategy
CASE STUDY March 23, 2023
Specialized in digital marketing, our client, a growth-driven agency, harnesses ML and Data Science for impactful advertiser and marketer outcomes. Seeking AI and ML advancements, they aimed to optimize ad selection for the highest win probability, propelling rapid year-over-year growth.
Our tailored AI and ML solution delivered substantial impact. It facilitated a $1.2M quarterly gain through a personalized real-time bidding approach, achieving a 116% improvement in predicting click-worthy impressions. The top 20% of model-selected impressions secured 43% of clicks, and a 54% boost in win rate was attained through strategic optimization, maintaining a cost-effective bid price.
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