Customer analytics roadmap from 40+ data sources for a leading automotive distributor

A prominent global automotive distributor and retailer faced challenges with a siloed data platform and lacked standardized KPIs and a customer analytics strategy. They sought to uncover advanced analytics potential, identify immediate value opportunities, and define a clear analytics strategy.

Challenges included data silos and a lack of analytics strategy, hindering timely decision-making. Our solution involved stakeholder interviews, analyzing 40+ data sources, and prioritizing use cases. We developed a comprehensive analytics roadmap addressing capability planning, insourcing vs. outsourcing, governance, and budget approvals. The outcome included 20 identified use cases spanning customer, marketing, and operational analytics, providing valuable insights and a structured path forward…

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