Customer Analytics Roadmap for a Leading Global Automotive Distributor and Retailer
Our client is a leading global Automotive Distributor and Retailer. The client had a siloed platform supporting only descriptive reporting across the market and no standard KPI definitions. They did not have a customer analytics roadmap in place.
The client wanted to analyze their existing processes and data infrastructure to:
- Discover opportunity areas in advanced analytics
- Identify quick wins to showcase value to stakeholders
- Identify optimal data infrastructure and analytics roadmap
- Siloed Data and only descriptive dashboards largely containing lag indicators
- No clarity on analytics strategy and planning leading to delayed decision making