This article is a guide to enterprise AI transformation. It proposes a dual strategy of reimagining business functions while simultaneously reengineering the technology landscape with a scalable AI platform and agents. True value is unlocked by merging this top-down strategy with a bottom-up, human-centric “AI for Personas” approach to drive widespread adoption and solve real-world integration challenges. This framework enables organizations to unlock efficiencies, foster innovation, and sustain a competitive advantage.
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Customer Digital Twins (CDTs) are fast replacing static segmentation in retail and CPG with privacy-first, real-time customer models that let you simulate behavior, test campaigns, and predict outcomes at the individual level. Read the blog to know more about how to build and scale CDTs responsibly, balancing personalization with trust.
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In this article, delve into the intricacies of an AWS-based Analytics pipeline. Learn to apply this design thinking to tackle similar challenges you might encounter and in order to streamline data workflows.
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Discover how personalized offerings are transforming the insurance industry using rich individual-level data based on three driving perspectives. Understand the emerging threat from Big Tech giants and learn how insurance companies can leverage data, technology, and strategic partnerships to stay competitive.
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Explore the dynamic world of CPG and see how trade promotions play a critical role. Discover how trade promotion optimization analytics is transforming CPG trade promotions with predictive models, key metrics, and strategies to understand consumer behavior, optimize promotional spend, and more.
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Get expert insights into how the insurance industry is undergoing a profound transformation, driven by data analytics. See how to unlock the power of insurance analytics with AI-driven insights, sustainability practices, and data-driven decision-making – from risk assessment to personalized policies.
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Discover why sales force effectiveness is critical for CPG manufacturers and how data plays a major role in the process. Uncover the data-led secrets to optimizing sales teams – from simplifying workflows and personalizing strategies to understanding performance metrics and leveraging best practices to empower sales reps.
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Unearth insights on how the CPG industry is embracing e-commerce with gusto through AI integration, sustainability practices, and personalized strategies. From AI-powered recommendation engines to eco-friendly packaging, see how CPG brands are adapting to create loyalty-driven approaches.
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Understand the complex world of changing consumer preferences and unwrap the nuances of consumer behavior across several industries. From aging populations to brand loyalty shifts, get in the driver’s seat to fully understand what truly drives consumer choices and how businesses can adapt to meet their needs.
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