CPG Archives - Tiger Analytics

Blog Tags: CPG

Leveraging Customer Digital Twins to Drive Hyper-Personalization: A Strategic Roadmap for Retail and CPG Leaders

Customer Digital Twins (CDTs) are fast replacing static segmentation in retail and CPG with privacy-first, real-time customer models that let you simulate behavior, test campaigns, and predict outcomes at the individual level. Read the blog to know more about how to build and scale CDTs responsibly, balancing personalization with trust.

Beyond Bargains: 7 Powerful Ways Retail Leaders Can Use Generative AI to Level Up Their Retail Value Cycle

From elevating their retail strategy by maintaining uniform product descriptions, enhancing customer support with autonomous agents , developing virtual shopping assistants, simulating precise inventory data, tailoring personalized promotions, and more. Here’s how Retail players can leverage Generative AI all year round, for a higher return on investment.

CPG Analytics of Today: What Are the Top 5 Current Priorities?

Explore the challenges and opportunities faced by the CPG industry through key trends like demographic shifts, e-commerce growth, and analytics-driven decision-making. Unravel critical areas for CPG manufacturers, such as e-commerce, trade spend effectiveness, pricing, marketing effectiveness, and more.

Trade Promotions and CPG Analytics: How to Unlock True Success

Explore the dynamic world of CPG and see how trade promotions play a critical role. Discover how trade promotion optimization analytics is transforming CPG trade promotions with predictive models, key metrics, and strategies to understand consumer behavior, optimize promotional spend, and more.

Unleash the Force of Sales: How CPG Teams Can Thrive

Discover why sales force effectiveness is critical for CPG manufacturers and how data plays a major role in the process. Uncover the data-led secrets to optimizing sales teams – from simplifying workflows and personalizing strategies to understanding performance metrics and leveraging best practices to empower sales reps.

2024 CPG E-Commerce Trends: AI and Personalization Take Center Stage

Unearth insights on how the CPG industry is embracing e-commerce with gusto through AI integration, sustainability practices, and personalized strategies. From AI-powered recommendation engines to eco-friendly packaging, see how CPG brands are adapting to create loyalty-driven approaches.