Accelerating OSM Thome’s Maritime Intelligence with Azure OpenAI

Key Highlights: What This Case Study Covers

• Conversational AI for Safety Management: ASK OSMTHOME provides instant, contextual access to Safety Management System (SMS) procedures, guidelines, and best practices.
• Embedded Intelligence: Integrates seamlessly with core workflows across safety and engineering teams.
• Enhanced Decision-Making: Reduces delays and inconsistencies in high-pressure operational environments.
• Operational Efficiency: Minimizes downtime and reliance on expert intervention for safety-related queries.

The Ask

OSM Thome wanted to embed intelligence at the point of decision to:

• Accelerate access to critical SMS information.
• Enable proactive safety management across a fleet of 1,000+ vessels.
• Reduce dependence on experts for answering operational safety queries.

Challenges

• Slow Access to Critical Safety Procedures: Existing methods led to delays in decision-making.
• Multiple Information Sources: Teams had difficulty navigating diverse repositories for up-to-date guidelines.
• Limited Expert Availability: Operational teams could not always rely on immediate expert support.
• Consistency Issues: Variability in applying SMS protocols created compliance risks.

Our Solution: ASK OSMTHOME – GenAI-Powered Safety Assistant

• Built a generative AI assistant using Azure OpenAI to provide instant answers to SMS queries.
• Tightly integrated with Azure Cognitive Search to access structured and unstructured safety content.
• Unified interface designed for easy adoption across technical, crew, and commercial teams.

Workflow Embedding

• Embedded AI capabilities directly into safety and engineering workflows for decision support.
• Automated retrieval of procedures and best practices relevant to real-time operational scenarios.

Operational Efficiency

• Reduced the need for expert intervention by enabling teams to self-serve their queries.
• Delivered contextual insights in seconds, ensuring safety-critical decisions are made promptly.
• Enhanced compliance by providing consistent, up-to-date information at the point of action.

Impact Delivered

• 98.8% Efficiency Gain: Enabled faster and more informed safety decisions through instant access to SMS procedures.
• Improved Compliance: Ensured teams had consistent, accurate safety information at all times.
• Reduced Dependency on Experts: Empowered teams to resolve queries independently and confidently.
• Enhanced Operational Efficiency: Minimized downtime and delays during critical safety situations.