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Always On Brand Equity for Near Real-Time Brand Intelligence
Manage Brand Equity Continuously 24x7 with Near Real-time Brand Intelligence
Manage Brand Equity Continuously 24x7 with Near Real-time Brand Intelligence
Always ON Brand Equity is a near real-time brand intelligence platform built as a Brickbuilder solution in partnership with Databricks that enables continuous brand monitoring across digital touchpoints. It gives your brand leaders a live, unified view of how digital brand equity is forming and shifting, so decisions are made on current signals tracking perception, sentiment, and equity drivers.
Never let your brand sleep. In an era where a single viral moment can make or break decades of brand building, waiting for quarterly trackers is no longer an option. Always ON Brand Equity, the world’s first continuous brand monitoring and activation platform, tracks perception, sentiment, and equity drivers in real time across every digital touchpoint, transforming passive brand management into proactive, always-active guardianship and delivering actionable insights the moment they matter.
Always ON Brand Equity is a near real-time brand intelligence platform built as a Brickbuilder solution in partnership with Databricks that enables continuous brand monitoring across digital touchpoints. It gives your brand leaders a live, unified view of how digital brand equity is forming and shifting, so decisions are made on current signals tracking perception, sentiment, and equity drivers.
Never let your brand sleep. In an era where a single viral moment can make or break decades of brand building, waiting for quarterly trackers is no longer an option. Always ON Brand Equity, the world’s first continuous brand monitoring and activation platform, tracks perception, sentiment, and equity drivers in real time across every digital touchpoint, transforming passive brand management into proactive, always-active guardianship and delivering actionable insights the moment they matter.
Always ON Brand Equity transforms this with continuous listening, instant alerts, and predictive modeling, turning monitoring into a growth engine that spots cultural opportunities, quantifies ROI in real time, and keeps your equity score rising around the clock.
Tracks how many people are exposed to or recognize the brand in near real-time. Measures brand visibility and mental availability through mention volume, reach/impressions, share of voice, and search trends so you always know exactly how loud your brand is in the market.
Measures how easily and meaningfully the brand comes to mind in buying situations or cultural moments. Continuously analyzes co-mentions with need states, emotions, and occasions, hashtags/topics clustering, share of category conversations, share of search, purchase intent, ease of purchase, and review volume to keep the brand front-of-mind when it matters most.
Captures the depth of emotional connection consumers feel toward the brand. Near real-time tracking of sentiment polarity, emotion tagging (joy, nostalgia, craving, etc.), emoji and language cues, user-brand relationship strength, and perceived quality attributes (texture, taste, ingredients) to protect and strengthen the love people have for your brand.
Quantifies how actively people recommend, defend, and amplify the brand online and offline. Monitors UGC volume and growth, organic recommendation statements, influencer pickup, reshare/retweet ratios, repeat purchase signals, brand love/loyalty scores, value/volume per occasion, and overall ratings to turn satisfied customers into vocal advocates.
Prevent 70-80% of potential reputation fires with early-warning detection.
Capture trending moments 10× quicker than competitors, driving organic share gain.
Reallocate 15-25% of traditional research spend to always-on intelligence.
Board-ready equity score and narrative available any day, not just quarter-end.
Maintain or expand price premiums by protecting perceived quality and trust in near real-time.
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