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March 28, 2023

Tiger Analytics steers Inchcape’s data-driven digitalization journey on Microsoft Azure

Isha Mohanty Head - Marketing & Communications isha.mohanty@tigeranalytics.com
Divya Sudan Associate Director, Marketing & Communications (PR & Media Relations) divya.sudan@tigeranalytics.com


Inchcape is a global automotive distributor. It distributes and markets vehicles of some of the world’s most popular brands like Toyota, Mercedes-Benz, and BMW to over 40 countries across six continents, including Singapore. With the ever-evolving automotive sector, Inchcape wanted to adopt a data-driven digitalization journey for predictive analytics in customer engagement, pricing optimization, and demand forecasting. They named this strategy Accelerate. Inchcape partnered with Tiger Analytics to drive this digitalization journey.

Microsoft Azure was the platform of choice as migration and deployment of workloads could be automated. The platform is also faster and more agile compared to others. Tiger Analytics built a data analytics center of excellence, achieving a centralized approach to harnessing the power of data.

“Data and analytics are at the heart of our Accelerate strategy to set our business up for success. Our leaders empowered us to build a central analytics team and pursue a modern analytical architecture that provides real-time and event-driven business intelligence and predictive analytics insights,” says Ram Thilak, Global Head of Data Science & Analytics at Inchcape.

“Effective use of Microsoft products helped accelerate delivery and future-proof Inchcape’s data management strategy. For instance, having centralized data resulted in a 75 percent improvement in data accessibility across the organization, which fed into day-to-day decision-making. Furthermore, the implementation of Azure Purview helped Inchcape manage metadata, eliminate KPI discrepancies, and support end-to-end data pipelines for advanced analytics and reporting. Azure also provided Inchcape with visibility over cloud use so the company could scale up or down cost-efficiently.” says Lakshmi Vaideeswaran, VP and the Tiger Analytics Client Partner for Inchcape.

Tiger Analytics has been a Microsoft Singapore partner since 2020. We also went on to win the Microsoft Singapore Partner of the Year for 2021. Through this partnership, we’ve been able to deliver significant business value to our client, Inchcape.

 To read more about the work we did for Inchcape, click here.

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