CASE STUDY July 16, 2023

SRM insights platform for a 360-degree view of trade promotion


A leading global manufacturer in the US, producing confectionery, pet food, and other food products, sought to refine its trade promotion strategies. They faced challenges in analyzing promotion effectiveness, integrating two decades worth of diverse data sets, and generating dynamic reports swiftly.


The implementation of a one-stop analytics solution by our team led to a significant increase in trade promotion efficiency, by 10%. Leveraging technologies such as Power BI, Azure, and advanced data orchestration, the manufacturer achieved a streamlined process, quick report generation, and a unified view of supply chain KPIs.

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