Blog Tags: Technology

Customer Digital Twins

Leveraging Customer Digital Twins to Drive Hyper-Personalization: A Strategic Roadmap for Retail and CPG Leaders

Customer Digital Twins (CDTs) are fast replacing static segmentation in retail and CPG with privacy-first, real-time customer models that let you simulate behavior, test campaigns, and predict outcomes at the individual level. Read the blog to know more about how to build and scale CDTs responsibly, balancing personalization with trust.

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