Blog Tags: Predictive Modeling
How AI can help CPG companies unlock real value through in-store trade promotions
In the competitive retail sphere, Consumer Packaged Goods (CPG) companies use in-store trade promotions to increase sales. However, the success rate of these promotions is often inconsistent. By employing AI and data analytics, companies can gain valuable insights into consumer behavior, enabling more effective promotional strategies and improved ROI.
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Demystifying Election Predictions: The Art and Science of Forecasting
Examine how data science techniques can predict election outcomes and explore the basics of Psephology, the science of election forecasting. Find out how the Tiger Analytics team has adapted and enhanced these techniques for the Indian context, including the innovative use of a ‘Poll of Polls’ approach.
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