Customer Digital Twins (CDTs) are fast replacing static segmentation in retail and CPG with privacy-first, real-time customer models that let you simulate behavior, test campaigns, and predict outcomes at the individual level. Read the blog to know more about how to build and scale CDTs responsibly, balancing personalization with trust.
Read MoreExplore how Product Knowledge Graphs, powered by Neo4j, are reshaping data analytics and decision-making in complex business environments. This article introduces the concept of Connected Context and illustrates how businesses can harness graph technology to gain deeper insights, improve predictive analytics, and drive smarter strategies across various functions.
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The BPO industry has embraced analytics to optimize profitability, efficiency, and customer satisfaction. This blog delves into the specifics of data utilization, unique challenges, and key business areas where analytics can make a difference.
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Explore how Analytics is helping the Telecom industry uncover growth opportunities for customer acquisition, while simultaneously growing the value of existing customers.
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Author: Minu Philip Until recently, Insurance has largely been perceived to be a traditional and slow-moving industry. However, the entire […]
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Find out how banks are leveraging advanced analytics to build resilience during the pandemic, as well as the strategies they use to analyze data for intelligent decision-making, smart risk management, and elevated customer experience. Know all about the tools and technologies involved in driving this critical transformation.
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