RTM Test

Route to Market

Providing a road map for the products to reach the targeted customer and segmented market

Markets
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Value Chain

  • value-chainSales Visit Planning
  • value-chainSales Rep Action Recommendation
  • value-chainRTM Strategy Testing

Capabilities Activated

  • value-chainAd-Hoc visit plans to
    Data-led app-based planning
  • value-chainEnhanced on-field
    decisionmaking by Sales Reps
  • value-chainStatistically validated tests
    driving confident planning

Value Generated

Profit Pool

Giving MARS the ability to have a meaningful, data driven dialogue and negotiations with customers

$30mm

MAC opportunity across 4 markets

Pricing and Promotion

Identifying potential pricing opportunities by simulation of pricing scenarios, to optimize promotions and reduce spends while optimizing growth

$50mm

Across the value chain

Trade Architecture

Helping with strategic allocation of trade dollars across retailers based on their execution of MARS retail and sales objectives

$60-80M

in MAC enablement

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