Route to Market
Strategic Revenue
Data & Support
Digital Commerce
PortfolioPortfolio Optimization
Optimizing the everyday assortment by factoring in demand transference and simplifying the portfolio
Markets
Value Chain
SKU Rationalization
Demand Transference
SKU Segmentation
Assortment Optimization
Product Development & PPA
Capabilities Activated
Understand relative SKU
performance
Ideal Assortment sets
at key retailers
Ideal products to win
key seasons
Value Generated
SKU Rationalization
Highlighting SKUs that could be ideal candidates for rationalization and use the same capacity towards higher incremental or innovation items
$5mm
MAC opportunity for US MW
Assortment Optimization
Developing ideal assortment sets to be deployed at key retailers. Help Mars maximize efficiency of existing shelf space usage
$45mm
Incremental NSV for US MW
Ideal Product
Developing right products to win key seasons by optimizing product attributes such as size, flavor, type, brand, count and price
$15mm
MAC opportunity for US MW 4 seasons
Testimonials
Ryan Lesley
Sr. Manager, Demand
MARS Wrigley USA
“Portfolio work will help by eliminating a significant amount of manual front end work; it will facilitate discussions by making recommendations, and it will move the business forward towards optimization from pure rationalization.”
