PO test

  • Route to Market
  • Strategic Revenue
    Management
  • Data & Support
  • Digital Commerce
  • Portfolio
    Optimization

Portfolio Optimization

Optimizing the everyday assortment by factoring in demand transference and simplifying the portfolio

Markets
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Value Chain

  • value-chainSKU Rationalization
  • value-chainDemand Transference
  • value-chainSKU Segmentation
  • value-chainAssortment Optimization
  • value-chainProduct Development & PPA

Capabilities Activated

  • value-chainUnderstand relative SKU
    performance
  • value-chainIdeal Assortment sets
    at key retailers
  • value-chainIdeal products to win
    key seasons

Value Generated

SKU Rationalization

Highlighting SKUs that could be ideal candidates for rationalization and use the same capacity towards higher incremental or innovation items

$5mm

MAC opportunity for US MW

Assortment Optimization

Developing ideal assortment sets to be deployed at key retailers. Help Mars maximize efficiency of existing shelf space usage

$45mm

Incremental NSV for US MW

Ideal Product

Developing right products to win key seasons by optimizing product attributes such as size, flavor, type, brand, count and price

$15mm

MAC opportunity for US MW 4 seasons

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