Leading with Insights in an Omnichannel World: Tiger Analytics on The CPG Guys Podcast


The CPG Guys Podcast, led by Sri Rajagopalan and Peter V.S. Bond explores how brands and retailers engage with consumers in-store, online, and everywhere in between.

In their 150th episode, Tiger’s, Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omnichannel strategy and analytics leader, joined them. Together, they discussed solutions, strategies, and insights powered by data and technology, which bring significant value for CPG brands.

In this first part of the 2-episode podcast, Kishor shed light on some actionable insights

– to drive ROI and incremental sales,
– recommendations on how brands can extract real value from search and content,
– and ways to create differentiation leveraging personalization and segmentation.

Listen to the first episode- https://bit.ly/31KAQyW

Stay tuned for episode 2.

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