The phrase “data unlocks great prospects for CPG firms” often overused. Organizations have done a lot in recent years to grasp the usefulness of data. Yet, the majority of these projects have been extremely compartmentalised in character, with an emphasis on price, marketing, e-commerce, forecasting, warehousing, and innovation, among other things.
The actual breakthrough, though, is in connecting the dots and taking a cross-functional approach to data and insights. For example, while e-commerce accounts for less than 10% of the business, there are valuable insights to be gleaned that may be used by the B&M side of the business. Yet, achieving the aim of Connected Insights is easier said than done. This On-demand Webinar will shed light on how some organizations are navigating this journey using advanced analytics.
- Opportunity areas for Connected Insights in CPG
- Challenges faced by organizations in achieving these
- Specific war stories of how these challenges have been addressed in areas like RGM, Supply Chain, marketing and sustainability
- Key enablers for success in establishing a Connected Insights capability
Listen to our panelists share their experiences in this on-demand webinar on how they have seen organizations dealing with this challenge.
Featured Speaker, Independent Research Firm
Guest Speaker, Global Head & Senior Director ODDA Analytics Solutions Mars Wrigley
Chief Customer Officer, Tiger Analytics
About Tiger Analytics
Over the years, Tiger Analytics AI and data analytics offerings have assisted customers in amplifying the potential of their data and steering business-outcome-driven engagements.
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