The phrase “data unlocks great prospects for CPG firms” often overused. Organizations have done a lot in recent years to grasp the usefulness of data. Yet, the majority of these projects have been extremely compartmentalised in character, with an emphasis on price, marketing, e-commerce, forecasting, warehousing, and innovation, among other things.

The actual breakthrough, though, is in connecting the dots and taking a cross-functional approach to data and insights. For example, while e-commerce accounts for less than 10% of the business, there are valuable insights to be gleaned that may be used by the B&M side of the business. Yet, achieving the aim of Connected Insights is easier said than done. This On-demand Webinar will shed light on how some organizations are navigating this journey using advanced analytics.