Connected Insights in CPG: Fireside Chat
Date: 23rd March 2023 | 11:00 am EST
Date: 23rd March 2023
Time: 11:00 am EST
It is cliché to say that data unlocks tremendous opportunities for CPG companies. A lot has been done by organizations over the last few years to realize value from data. However, most of these initiatives have been very siloed in nature; focused on pricing, promotion, e-commerce, forecasting, warehousing, innovation etc.
The true unlock however lies in taking a cross functional view to data and insights, by connecting the dots. For eg: while e-commerce is less than 10% of the business, there are tremendous insights to be gained which could be leveraged by the B&M side of the business. Achieving the goal of Connected Insights however, is easier said than done.
Key Takeaways:
- Opportunity areas for Connected Insights in CPG
- Challenges faced by organizations in achieving these
- Specific war stories of how these challenges have been addressed in areas like RGM, Supply Chain, marketing and sustainability
- Key enablers for success in establishing a Connected Insights capability
Panelists
Listen to our panelists share their experiences on how they have seen organizations dealing with this challenge.
Michele Goetz
Featured Speaker, Independent Research Firm
Deepak Jose
Guest Speaker, Global Head & Senior Director ODDA Analytics Solutions Mars Wrigley
Kishor Gummaraju
Chief Customer Officer, Tiger Analytics
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