It is cliché to say that data unlocks tremendous opportunities for CPG companies. A lot has been done by organizations over the last few years to realize value from data. However, most of these initiatives have been very siloed in nature; focused on pricing, promotion, e-commerce, forecasting, warehousing, innovation etc.
The true unlock however lies in taking a cross functional view to data and insights, by connecting the dots. For eg: while e-commerce is less than 10% of the business, there are tremendous insights to be gained which could be leveraged by the B&M side of the business. Achieving the goal of Connected Insights however, is easier said than done.
- Opportunity areas for Connected Insights in CPG
- Challenges faced by organizations in achieving these
- Specific war stories of how these challenges have been addressed in areas like RGM, Supply Chain, marketing and sustainability
- Key enablers for success in establishing a Connected Insights capability
Listen to our panelists share their experiences on how they have seen organizations dealing with this challenge.
Featured Speaker, Independent Research Firm
Guest Speaker, Global Head & Senior Director ODDA Analytics Solutions Mars Wrigley
Chief Customer Officer, Tiger Analytics
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