Typical marketing mix modeling solutions struggle to provide timely and reliable inputs. This is mainly because of:
- Not accounting for all media, internal, and external factors
- Difficulty in scaling to multiple brands, channels, regions, and marketing touchpoints
- Lack of user-friendly interfaces and limited predictive capabilities
- Black-box solutions lead to a lack of trust and significant refresh times
Tiger Analytics’ MMX Planner solution helps clients understand the true value of their marketing investments and drive better ROI from various marketing initiatives. The solution provides a fully transparent approach to derive attribution and ROI and further helps plan and optimize media investments. It’s a highly modular solution that will meet your organization’s immediate requirement while setting up the platform to scale.
Typical marketing mix modeling solutions struggle to provide timely and reliable inputs. This is mainly because of:
- Not accounting for all media, internal, and external factors
- Difficulty in scaling to multiple brands, channels, regions, and marketing touchpoints
- Lack of user-friendly interfaces and limited predictive capabilities
- Black-box solutions lead to a lack of trust and significant refresh times
Tiger Analytics’ MMX Planner solution helps clients understand the true value of their marketing investments and drive better ROI from various marketing initiatives. The solution provides a fully transparent approach to derive attribution and ROI and further helps plan and optimize media investments. It’s a highly modular solution that will meet your organization’s immediate requirement while setting up the platform to scale.
