MMX Solution

Optimize your Marketing spend
leveraging Tiger Analytics’ MMX Solution

Most of the existing MMX solutions fail to provide insights which are timely, actionable, reliable & accurate!

Icon-1--Insights

Insights into marketing spend

Lack of accurate insights after accounting for all factors (Marketing, Internal & Control)

Icon 2 - Scalability

Scalability

Difficulty in scaling to multiple brands, channels, regions, and marketing touchpoints

Icon 3 - Output consumption

Output consumption

Lack of user-friendly dashboards and limited predictive capabilities

Icon 4 - Model Refresh

Model Refresh

Significant time for model refresh

Introducing Tiger Analytics’ MMX solution to help clients understand the true value of marketing investments!

Tiger Analytics’ MMX solution helps organizations drive better ROI from various marketing initiatives by leveraging best-in-class Machine Learning techniques. It uses holistic set of data sources, scales easily to multiple brands/channels/regions and comes with interactive Scenario Planner and Market Mix Optimizer applications

Marketing Mix Solution for a Fortune 100 CPG-Pharma Conglomerate to drive 1 Billion $ marketing spend

Drive better ROI from your marketing initiatives!

Comprehensive data sources

The solution can tease out the impact of not only marketing channels, but also external/macro-economic factors. Below is an overview of the data-sets considered

  • Media Data (Spend, GRP, Impressions and Clicks etc.) at the most granular level by Market x Geo x Segment and time period (week)
  • Non-Marketing activities (price, events, coupons, organic search and promotions) at the same granularity
  • Control variables (macroeconomic factors, competitor price, brand equity, competitor media and promotions) at the same granularity for modeling

Comprehensive data sources

The solution can tease out the impact of not only marketing channels, but also external/macro-economic factors. Below is an overview of the data-sets considered

  • Media Data (Spend, GRP, Impressions and Clicks etc.) at the most granular level by Market x Geo x Segment and time period (week)
  • Non-Marketing activities (price, events, coupons, organic search and promotions) at the same granularity
  • Control variables (macroeconomic factors, competitor price, brand equity, competitor media and promotions) at the same granularity for modeling

Best fit Modelling approaches

We choose appropriate modelling techniques based on the available data and the output accuracy

  • Multiplicative or log-log model to capture synergy effect and to enforce constant elasticity.
  • Bayes modeling techniques for imparting our prior beliefs about the coefficients into the model
  • Mixed effects modelling when applicable
  • Indirect models to measure the impact of traditional media on online activity

Intuitive Insights

The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings

  • Modelling insights (Recommendations for channels, state of market, Channel performance (contributions, Due to charts, ROI, source of change etc.)
  • Recommendations for optimizations (Marginal ROI, Channel response curves, Channel deep dive, optimal allocations & creative mix)

The solution also provides a scenario planning and an optimizer tool

Intuitive Insights

The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings

  • Modelling insights (Recommendations for channels, state of market, Channel performance (contributions, Due to charts, ROI, source of change etc.)
  • Recommendations for optimizations (Marginal ROI, Channel response curves, Channel deep dive, optimal allocations & creative mix)

The solution also provides a scenario planning and an optimizer tool

White-Box Solution – No IP Rights

Tiger Analytics’ MMX solution is a white- box solution (unlike productized offerings) which enables:

  • Retain the intellectual property & code associated with the solution
  • Build a solution that delivers competitive advantage – not made available to your immediate competition
  • Level up your trend identification process without any license fees.

Key Outcomes Delivered

Key Outcomes Icon 1 - Accelerate

30-50% acceleration in implementation compared to a bespoke approach

Key-Outcomes-Icon-1---Accelerate

Helped optimize $1B of marketing spend across online and offline channels

Key-Outcomes-Icon-3---Accelerate

Identified close to $20 Million of marketing spend for potential reallocation across markets/channels

Key-Outcomes-Icon-4---Accelerate

Model based allocation of ~90M marketing budget across marketing channels helped in capturing ~2B in yearly sales

Why Tiger Analytics?

closed-box

Solution implemented at 25+ leading companies across CPG, Retail, FS, T&H, Telecom

open-box

Open Box approach to our IP. You get access to our solutions and innovations.

Best of Domain, Technology and Consulting expertise to help drive value realization

Recognized as a leader in delivering advanced analytics solutions by Forrester

Learn how our MMX solution can help you extract maximum value from your marketing investments’ and replace the attached background image

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