Consumer Packaged Goods

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Featured Solutions

– Deliver integrated consumer insights

– Improve marketing mix effectiveness and map the digital consumer journey

– Discover billion dollar business opportunities

– Measure coverage & compliance

– Quantify impact of salesforce activities

– Identify & act on outlet-level opportunities

– Quantify impact of EDLP and TPR pricing strategies

– Understand within-retailer and cross-retailer cannibalization

– Allocate trade spends & plan promotion calendars based on True Lift

– Increase e-commerce promotion effectiveness

– Quantify e-commerce search & display impact on sales

– Integrate and harmonize e-commerce data

– Develop e-commerce category P&L’s

– Improve asset management through predictive maintenance

– Reduce OOS (out of stock) to improve on-shelf availability

– Optimize channel and metrics

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