Enhance your Trade Promotion Spends to Optimize your Business Outcomes
Existing Trade Promo Optimization solutions fail to estimate the true impact or provide optimal recommendations across a client’s complex product portfolio
True Lift
Estimating True Lift after identifying Baseline sales and considering within-box and cross-box cannibalization
Optimize Spends
Optimizing the trade spends across products for increased sales, margin, or ROI
Intuitive Interface
Lack of user-friendly dashboards and limited predictive capabilities
Better Scalability
Scaling to additional retailers in the same market, additional PPGs, and new customer markets/regions
Introducing Tiger Analytics’ TPO solution to help clients unleash the true potential of their Trade Spends
Tiger Analytics’ Trade Promotion Optimization solution helps organizations calculate baseline sales, estimate true lift, identify within-box and cross-box cannibalization and optimize trade spend for increased sales/margins/ROI
TPO solution helped estimate a 10% increase in sales on a business value of $10 B
and 6% improvement on ROI on trade spends of $1 B
A data-driven approach for your Trade Investments and Tracking it with a Comprehensive set of Key Performance Indicators
Comprehensive Data Sources
The Trade Promo Optimization (TPO) solution considers a multitude of datasets like Seasonality Index, Base Price, Discounts, Display/Catalogue, Cannibalization, Holidays/Events, Distribution, etc. to tease out the impact on the Dependent/Outcome variables
Best-fit Modeling Approaches
We choose appropriate modeling techniques based on the available data and the output accuracy to understand elasticities and baseline sales separately for each zone/region, including exploration of multiple algorithms (e.g. Lasso régression, Bayésien régression model)
Intuitive Insights
The solution comes with a business-friendly frontend user interface with a plethora of pre-built reports & dashboards to consume the findings
- Dashboards to provide insights into Historical Promotion Effectiveness
- What-if Scenario Planner tool to estimate true lift considering cannibalization
- Optimization Calendar to recommend promotional events for PPG items across retail categories
White-Box Solution – No IP Rights
Tiger Analytics’ TPO solution is a white-box solution (unlike productized offerings) that enables you to:
- Retain the intellectual property & code associated with the solution
- Build a solution that delivers competitive advantage – not made available to your immediate competition
- Level up your trend identification process without any license fees
Key Outcomes Delivered
30-50% acceleration in implementation compared to a bespoke approach
Estimated 10% increase in sales on a business value of $10 B and 6% improvement on ROI on trade spends of $1 B
Potential savings on trade spends estimated around $80 M in a span of 5 years
Why Tiger Analytics?
Solution implemented at 15+ leading companies across CPG & Retail domains
Open Box approach to our IP. You get access to our solutions and innovations.
Best of Domain, Technology and Consulting expertise to help drive value realization
Recognized as a leader in delivering advanced analytics solutions by Forrester
