Identify the next billion-dollar opportunity using our unique Emerging Trend Identification Solution
Do you face these challenges for identifying top of the funnel opportunities and estimating future business potential?
Trend Identification
Too many claim combinations across multiple channels of consumer interactions
Opportunity Sizing
Forecasting demand and carving out the relevant opportunity size
Actionable Levers
Identification of growth drivers and having an actionable plan to capture demand
Data Challenges
Overcoming data challenges for forecasting
Introducing Tiger Analytics’ Emerging Trends solution to help client navigate the gap
The Tiger Analytics’ solution on Emerging Trends helps identify and quantify the size of the opportunity presented by key product trends based on a deep understanding of consumer need states. It also helps brands realize the opportunity by helping decisions on opportunities for M&A and investments in key drivers of sales. This is done by triangulating consumer insights gained from social media, product reviews, search and research data with sales and marketing data.
A future-proofed approach to uncover white-space opportunities
Accurate insights using holistic data sources
Tiger Analytics’ Emerging Trend solution leverages a comprehensive set of data sources including search, social media, product innovation, demographics & POS to provide a robust and accurate forecast
Accurate insights using holistic data sources
Tiger Analytics’ Emerging Trend solution leverages a comprehensive set of data sources including search, social media, product innovation, demographics & POS to provide a robust and accurate forecast
State-Of-The-Art ML Techniques
The core of our solution is our unique pattern matching algorithm for identifying and quantifying the value of emerging trends. This approach compares multiple time-series patterns across time frames. It selects best query-reference pairs (query-claim of interest, reference-claim matching the query)
Intuitive Insights
The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings:
- Discover higher level “need states” with dynamic clustering and association analysis
- Visualize trends with “Most Likely Journey” across different channels
- Understand the trend lifecycle over next few years
- Holistic trend analysis by brand/manufacturer & detailed opportunity sizing
- Demand driver analysis charts
Intuitive Insights
The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings.
Understand the trend lifecycle over next few years, holistic trend analysis by brand/manufacturer, detailed opportunity sizing, demand driver analysis charts etc.
White-Box Solution – No IP Rights
Tiger Analytics’ Emerging Trends solution is a white-box solution (unlike productized offerings) which enables:
- Retain the intellectual property & code associated with the solution
- Build a solution that delivers competitive advantage – not made available to your immediate competition
- Level up your trend identification process without any license fees
Key Outcomes Delivered
$228 M opportunity identified at a leading F&B conglomerate
$50+ Mn in incremental category value with large F&B major
30-50% acceleration in time to value across all our engagements
Global framework for analyzing category trends and identifying new opportunities at a Petcare Major
Why Tiger Analytics?
Solution implemented at 10+ leading CPG companies
Open Box approach to our IP. You get access to our solutions and innovations.
Best of Domain, Technology and Consulting expertise to help drive value realization
Recognized as a leader in delivering advanced analytics solutions by Forrester
