The next big trend or white space for CPG manufacturers is often hidden within any of the myriad of trends and buzzwords on the horizon. To identify top-of-the-funnel opportunities and understand the future business potential, businesses should:
- Discover emerging trends that present growth opportunities
- Size the potential of these opportunities
- Identify actionable levers to capture future demand
Tiger Analytics TrendSpotter solution helps clients achieve this. It collects data and monitors hundreds of new trends – product positioning, ingredients, flavors, claims, etc. It uses social insights, product research data, product reviews, search, sales and marketing data, and early performance of past launches. It projects their growth path in terms of category and cross-category penetration and sizes them.
The next big trend or white space for CPG manufacturers is often hidden within any of the myriad of trends and buzzwords on the horizon. To identify top-of-the-funnel opportunities and understand the future business potential, businesses should:
- Discover emerging trends that present growth opportunities
- Size the potential of these opportunities
- Identify actionable levers to capture future demand
Tiger Analytics TrendSpotter solution helps clients achieve this. It collects data and monitors hundreds of new trends – product positioning, ingredients, flavors, claims, etc. It uses social insights, product research data, product reviews, search, sales and marketing data, and early performance of past launches. It projects their growth path in terms of category and cross-category penetration and sizes them.
