Emerging Trends

Identify the next billion-dollar opportunity using our unique Emerging Trend Identification Solution

Do you face these challenges for identifying top of the funnel opportunities and estimating future business potential?

Trend Identification

Too many claim combinations across multiple channels of consumer interactions

opportunity sizing

Opportunity Sizing

Forecasting demand and carving out the relevant opportunity size

actionable-levers

Actionable Levers

Identification of growth drivers and having an actionable plan to capture demand

data-challenges

Data Challenges

Overcoming data challenges for forecasting

Introducing Tiger Analytics’ Emerging Trends solution to help client navigate the gap

The Tiger Analytics’ solution on Emerging Trends helps identify and quantify the size of the opportunity presented by key product trends based on a deep understanding of consumer need states. It also helps brands realize the opportunity by helping decisions on opportunities for M&A and investments in key drivers of sales. This is done by triangulating consumer insights gained from social media, product reviews, search and research data with sales and marketing data.

Emerging Trends’ opportunity sizing for a fortune 50 F&B conglomerate

A future-proofed approach to uncover white-space opportunities

Accurate insights using holistic data sources

Tiger Analytics’ Emerging Trend solution leverages a comprehensive set of data sources including search, social media, product innovation, demographics & POS to provide a robust and accurate forecast

Accurate insights using holistic data sources

Tiger Analytics’ Emerging Trend solution leverages a comprehensive set of data sources including search, social media, product innovation, demographics & POS to provide a robust and accurate forecast

State-Of-The-Art ML Techniques

The core of our solution is our unique pattern matching algorithm for identifying and quantifying the value of emerging trends. This approach compares multiple time-series patterns across time frames. It selects best query-reference pairs (query-claim of interest, reference-claim matching the query)

Intuitive Insights

The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings:

  • Discover higher level “need states” with dynamic clustering and association analysis
  • Visualize trends with “Most Likely Journey” across different channels
  • Understand the trend lifecycle over next few years
  • Holistic trend analysis by brand/manufacturer & detailed opportunity sizing
  • Demand driver analysis charts

Intuitive Insights

The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings.
Understand the trend lifecycle over next few years, holistic trend analysis by brand/manufacturer, detailed opportunity sizing, demand driver analysis charts etc.

White-Box Solution – No IP Rights

Tiger Analytics’ Emerging Trends solution is a white-box solution (unlike productized offerings) which enables:

  • Retain the intellectual property & code associated with the solution
  • Build a solution that delivers competitive advantage – not made available to your immediate competition
  • Level up your trend identification process without any license fees

Key Outcomes Delivered

$228 M opportunity identified at a leading F&B conglomerate

$50+ Mn in incremental category value with large F&B major

30-50% acceleration in time to value across all our engagements

Global framework for analyzing category trends and identifying new opportunities at a Petcare Major

Why Tiger Analytics?

Solution implemented at 10+ leading CPG companies

Open Box approach to our IP. You get access to our solutions and innovations.

Best of Domain, Technology and Consulting expertise to help drive value realization

Recognized as a leader in delivering advanced analytics solutions by Forrester

Learn how the AI-powered
Emerging Trends Solution will help you
explore new frontiers!

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