Data & Support
Accelerating advanced Analytics journey through foundational data and support capabilities
Markets
Value Chain
External Data Harmonization
Basestar
Steadystate Transition
Hyper Care
Capabilities Activated
Feature store consisting of
automated pipelinesFoundational analytical
support framework for long
term MW solutionsFoundational analytical
support framework for
long term Pet solutions
Value Generated

Basestar / EDH
Enables reusability in code processing, data storage and data quality management. Provides consumption ready data, features & KPIs.
40+external data sources
ingested and maintained on Mars data lake across MW & Pet
MW Support
End-to-end analytical support modules adhering. Provides transition assistance to steady state for multiple SRM MW capabilities.
13workstreams
maintained and supported on a regular basis
Pet Support
End-to-end analytical support modules. Provides transition assistance to steady state for multiple SRM Pet capabilities.
9workstreams
maintained and supported on a regular basis
Testimonials

Bethany McDonald
Mkt & Competitive Insights Leader
Pet Nutrition
“Working with the EDA team has been extremely helpful, they have been able to speed up our data ingestion process, support our team through technical challenges, and step-in where we are lacking expertise. Our data transformation journey would have been far slower and less successful without their support.”
Testimonials

Kyle Neyer
Sr. Manager, RGM TPO
Pet Nutrition
“Data setup and collection process took other segments and regions months, if not a year plus, to gather all the inputs and data needs. Basestar allowed us quick and reliable access to all the needed data. This allowed my team to focus our efforts on the output and value, rather than worrying on the quality and availability of data to make the project possible.”