DAC test

  • Route to Market
  • Strategic Revenue
  • Data & Support
  • Digital Commerce
  • Portfolio

Digital Commerce

Enabling MARS to win on the digital shelf by analyzing digital sales as well as exploring new horizons like On Demand Delivery

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Value Chain

  • value-chainMedia Attribution
  • value-chainSearch
  • value-chainOOS forecasting
  • value-chainNew Transactions
  • value-chainH&W –T&L Experiments

Capabilities Activated

  • value-chainManual to advanced analytics
    models to optimize media
  • value-chainUntapping a new channel to
    drive strategic growth
  • value-chainSiloed insights to
    Omnichannel insights

Value Generated

Media Attribution

Giving MARS the ability to leverage machine learning based models for optimizing media spends across products and placements


MAC opportunity across 4 markets

New Transactions

Building size of prize and incremental revenue models for new emerging channels – ODD, Rx and dark stores


Estimated NSV across 5 markets

Test and Learn

Developing test and learn experiment construct with objective to drive awareness, trial and conversion for H&W brands


Across campaign spends

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