DAC test

  • Route to Market
  • Strategic Revenue
    Management
  • Data & Support
  • Digital Commerce
  • Portfolio
    Optimization

Digital Commerce

Enabling MARS to win on the digital shelf by analyzing digital sales as well as exploring new horizons like On Demand Delivery

Markets
  • flag
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Value Chain

  • value-chainMedia Attribution
  • value-chainSearch
  • value-chainOOS forecasting
  • value-chainNew Transactions
  • value-chainH&W –T&L Experiments

Capabilities Activated

  • value-chainManual to advanced analytics
    models to optimize media
  • value-chainUntapping a new channel to
    drive strategic growth
  • value-chainSiloed insights to
    Omnichannel insights

Value Generated

Media Attribution

Giving MARS the ability to leverage machine learning based models for optimizing media spends across products and placements

2xROAS

MAC opportunity across 4 markets

New Transactions

Building size of prize and incremental revenue models for new emerging channels – ODD, Rx and dark stores

$200mm

Estimated NSV across 5 markets

Test and Learn

Developing test and learn experiment construct with objective to drive awareness, trial and conversion for H&W brands

4xROAS

Across campaign spends

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