By Karthik Raghunathan, Associate Director, Data Science Trade promotions are a staple for every CPG company in order to push
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By Durjoy Patranabish, VP – Analytics Consulting The insurance industry has had data at the core of its business for
By Vamsi Bhupasamudram – Associate Director, Analytics Consulting. The sales force is the front line of an organization, often representing
By Vikas Tripathi, Associate Director, Analytics Consulting and Sasi Paladagu, Analytics Consultant. Why eCommerce for CPG? The clear, permanent shift towards digitally driven
By Santhanakrishnan R – VP, Analytics Consulting. The Consumer Packaged Goods industry today is in the midst of an interesting bundle
By Santhanakrishnan R – VP, Analytics Consulting. CPG brand managers across the globe are faced with the unenviable task of finding
By Pradeep Gulipalli – Co-Founder and Chief Delivery Officer. Over the last couple of decades, digital advertising has driven a very significant
By Pradeep Gulipalli – Co-Founder and Chief Delivery Officer. As businesses today understand the value their data can unlock, they are faced
By Santhanakrishnan R – VP, Analytics Consulting. I have been watching with keen interest how in the recent couple of years
By Pradeep Gulipalli – Co-Founder and Chief Delivery Officer. Analytics is finding increasing relevance across industries in hitherto unheard of applications, and
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