Product Recommendation Platform for a Leading Provider of Aviation Parts and Tools

Case Study

Product Recommendation Platform for a Leading Provider of Aviation parts and tools

Business Objective

Our client is a leading provider of aftermarket supply-chain management services in the Aerospace and Defense space. The primary business of the client was selling a wide range of aircraft spare parts. They did not have a systematic way to identify cross-sell opportunities resulting in lost revenue.

The client wanted to build a product recommendation platform that would recommend parts that a customer likely needs.

Challenges

  • Tens of thousands of aircraft spare parts being purchased in various quantities
  • Some customers had rich historical data and others had limited data
  • Could not use one single algorithm, and had to use a hybrid approach

Solution Methodology 

  • Developed a model to understand customer behavior leveraging their past purchase data
  • Leveraged user-based collaborative filtering and association rule mining to develop recommendation models
  • Estimated various models and evaluated precision at various recommendation levels. Precision is the % of recommendations that the customer would actually be interested in

Business Impact

  • The recommendations platform is estimated to increase revenue by $ 6.4 MM annually for the specific segment we were working with
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