Emerging Trends’ Opportunity Sizing for a Fortune 50 F&B Conglomerate

Case Study

Emerging Trends’ Opportunity Sizing for a Fortune 50 F&B Conglomerate

Business Objective

Our client is a Fortune 50 F&B conglomerate. The client was looking for an emerging trends identification solution that could leverage multiple data sources and help them identify key opportunities. Some of their key requirements are listed below:

  • Identify emerging claims at Category x Region x Channel level and size the business opportunity
  • Identify key growth drivers influencing the claims and provide model driven recommendations

Challenges

  • Data challenges (trends need to be identified before any product is launched)
  • Forecasting without any significant historical sales data
  • Validating the forecasts with reliable secondary sources

Solution Methodology 

  • Leveraged Tiger Analytics’ Emerging Trend solution to fast track the overall implementation journey for our client. The solution is powered by a state of art ML model (Dynamic time warping algorithm used for comparing time-series patterns of claims). We also leverage a comprehensive set of data sources (Consumer insights, product innovation & existing sales data) for providing the most optimal prediction.
  • The solution is highly scalable and can be hosted on any cloud provider. It is also a highly customizable white-box solution with no IP rights involved
    The solution comes with Prebuilt components providing 30-50% acceleration in time to value.
  • Below are some of the key features that we delivered as part of the engagement
    • Trend Identification: Identified new claims which would disrupt the industry from consumer insights data
    • Opportunity Sizing: Mid to long term forecasts for trends with sales to aid in strategic planning
    • Demand driver analysis: Identified and captured relative importance of each factor driving demand for the trend
    • Actionable Levers: Recommended model-driven, actionable levers to realize the business opportunity

Business Impact

  • Estimated an overall business opportunity of $228 Million across 3 salty snacks categories
  • Recommended model-driven, actionable levers to realize the business opportunity
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