Brand Insights in F&B Industry

Case Study

Predicting Emerging Flavors and Ingredients Across 2 Million F&B Product Launches in 75 Countries

Business Objective

Our client is a European market insights firm in the Food & Beverage industry. Their core offering is a one-of-a-kind platform which provides insights on product launches, ingredients, flavors, etc. They needed accurate forecasts of the ingredient lifecycle to empower F&B manufacturers, as well as identify emerging or declining ingredients.

Challenges

  • Unlike a product lifecycle which can be determined based on product sales, ingredient lifecycle is based on the number of new product launches over time
  • Need to analyze over 2,000 unique ingredients, requiring models for each ingredient
  • Data about 2 million F&B product launches in 75 countries.

Solution Methodology

  • Processed data from multiple sources – usage of ingredients across food categories, launches across companies, adoption by companies, articles related to food and health, patents and approvals in published journals
  • Carried out region-wise analysis and developed metrics such as penetration of an ingredient in the ingredient’s group, semi-annual growth factor, and adoption by top F&B brands
  • Developed models to forecast ingredient uptake for future time periods.
  • Classified ingredients as Emerging, Growing, Stabilized, or Declined.
  • The resulting model could accurately track and forecast ingredient usage acrossproducts – a very critical input for ingredient manufacturers.

Business Impact

  • The models provide enhanced insights to brand managers andingredient manufacturers.
  • Emerging ingredients evince keen interest from not only topbrands in the F&B industry but also ingredient manufacturerswanting to keep a tab on production capacity.
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