Our client is a leading American multinational manufacturer and marketer of home appliances. The Category Management team is responsible for generating growth for new and established product portfolios/brands, maintain good relationships with the retail channel partners to get better quality products and price, develop exit plans for products with uncertain future.
The following high-priority analytic solutions were identified
• Market Cluster Analysis to identify similar markets as most of the portfolio/spend decisions are taken at the market level
• Assortment planning to recommend SKUs to be assorted on the floor of retail stores along with planogram-level insights for selected retailers
• SKU rationalization recommendations to discontinue the appropriate SKUs and reduce inventory and manufacturing costs, after factoring in lost sales versus recovery through “good cannibalization”
~8-10% increment in sales due to assortment optimization
SKU rationalization has helped in reducing manufacturing and product management cost