Our client is a Consumer-Packaged Goods manufacturer in the Pet Foods Category. The client has a strategic partnership with Tiger Analytics for sales, supply chain, and marketing analytics.

The client engaged us to develop a trade promotion optimization solution with the below objectives

• Map trade promotions spending data to sales and analyze responses to CPG funded trade promotions run in retailer’s stores
• Identify trading-up/down cannibalizations within-box as well as cross-box
• Estimate the net impact of promotions on consumption volume & value
• Develop a tool for future scenario planning to estimate lift vs cannibalization
• Develop an optimization tool to recommend promotional events for PPG items across retail categories

• Lead times in identifying & procuring necessary data from external partners
• Linking data from trade promotions planning system to sales (PoS & Syndicated)