Our client is a Consumer-Packaged Goods manufacturer in the Pet Foods Category. The client has a strategic partnership with Tiger Analytics for sales, supply chain, and marketing analytics.
The client engaged us to develop a trade promotion optimization solution with the below objectives
- Map trade promotions spending data to sales and analyze responses to CPG funded trade promotions run in retailer’s stores
- Identify trading-up/down cannibalizations within-box as well as cross-box
- Estimate the net impact of promotions on consumption volume & value
- Develop a tool for future scenario planning to estimate lift vs cannibalization
- Develop an optimization tool to recommend promotional events for PPG items across retail categories