Sales & CRM Data Replatforming From EDW To Hadoop

Business Objective

Our client is a leading professional networking platform.

Their need was to do data replatforming to build a robust analytics platform that leverages the vast data asset they own to provide accurate sales insights, boost sales force productivity, and grow revenues.

Challenges

No single source of truth for customer information. Salespersons spend 40-50% of their time just researching information about leads or customers
High maintenance cost of existing systems
Unavailability of a 360-degree view of the customer and insights into key metrics

Solution Methodology

Built a unified data storage platform in Hadoop which acts as a single-source-of-truth and holds historical information
Executed a reporting strategy that reduces Teradata footprint
Developed dashboards utilizing a unified in-house data visualization tool
Created a data analytics platform that allows managers to track the productivity and performance of sales representatives and decide their compensations accordingly
Timely availability and more up-to-date data compared to legacy systems.

Business Impact

40% improvement in the productivity of sales teams through the powerful sales enablement platform
Ability to access all historical information and touch points needed for managing accounts at a single place.

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Sales & CRM Data Replatforming From EDW To Hadoop

Business Objective

Challenges

Solution Methodology

Business Impact

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