Our client is a large media company in Hong Kong that runs a daily news website, along with other content businesses.

Their objective was to develop a recommendation engine to enhance the user experience by creating personalized article recommendations for each known user. By presenting a user with articles that are relevant to them, the user will read more articles, thus spending more time on the site.

• Text of the articles was in Chinese – articles for the last 5 years available
• More than 1 million users access the website everyday – session log data available
• Articles can be editorial (once a day) or from a real-time feed.