CASE STUDY September 17, 2023

Real-Time Bidding Models Power 200 MM Digital Ads Every Day


Business Objective

Our client is a leading digital media company that is transforming mobile advertising through data-driven predictive solutions.

To be competitive and deliver the best value to their clients, they needed reliable predictions of win probability as well as the probability of click-through of each digital ad in their inventory to determine the optimal price for real-time bidding.


  • Tens of millions of data points to analyze every hour
  • Attributes with many levels, amounting to more than one million points
  • Clicks are very rare events – typically one for every 3,000 impressions.
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