Our client is a European market insights firm in the Food & Beverage industry.

Their core offering is a one-of-a-kind platform which provides insights on product launches, ingredients, flavors, etc. They needed accurate forecasts of the ingredient lifecycle to empower F&B manufacturers, as well as identify emerging or declining ingredients.

• Unlike a product lifecycle which can be determined based on product sales, ingredient lifecycle is based on the number of new product launches over time
• Need to analyze over 2,000 unique ingredients, requiring models for each ingredient
• Data about 2 million F&B product launches in 75 countries.