CASE STUDY September 17, 2023

Optimizing Pricing Strategy for a Loss Leader Insurance Product


Business Objective

Our client, a leading provider of life insurance and annuity plans in the US, wanted to evaluate the possibility of positioning the supplemental health insurance plans as a loss leader to drive additional enrolments and higher customer lifetime value (LTV). More specifically, the client wanted to:

  • Understand the impact of lowering prices on new enrollments
  • Optimize pricing strategy across jurisdictions and plans to maximize lifetime value while maintaining a healthy portfolio (considering the downstream morbidity and claims experience)


  • Competitor price that significantly impacts enrollment was not reliably available for every product segment
  • Additionally, there was no information available on future competitor prices
Copyright © 2023 Tiger Analytics | All Rights Reserved